BEYOND GDPR: GUIDE TO BUILDING A HIGH PERFORMANCE B2B MARKETING DATABASE

For b2b marketing success you need a strong, compliant database.

Merit’s ‘how to’ guide covers the following critical areas of good marketing database governance:

  1. Ensuring compliance with current and imminent regulations
  2. Structuring your database for strong marketing performance
  3. Improving the effectiveness of your existing database
  4. Growing your database in a targeted, compliant way

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