Marketing Ops

Marketing data

We take the guesswork out of sourcing precision-targeted prospect data by using a multi-level research solution, which combines automation, web and tele-research; and harvest data from a variety of resources including HTML, PDFs, documents and spreadsheets.

The result is the successful delivery of more than 10 million records each year for renowned brands including Ascential, Informa and RBI.

Frequently asked questions when it comes to outsourcing Marketing data

  Yes. At Merit, you have the flexibility to adjust your team size as per your requirements. Often our clients increase the team size during the holiday season or times of peak work to ensure that there is no overload for their team or compromise on quality. We would require a minimum notice of four weeks to ensure we are able to scale resources up or down.
  Yes. We discuss your objectives and brainstorm with you on the best solutions. Depending on complexity of requirement, we can arrange for a face to face discussion or half day sessions to work on the best possible solution.
  Merit is a UK owned business with western expat management, who oversee the account and project management at our offshore locations. Your team can work a shift time to match your office hours. Our teams have experience using workflow management tools and can easily adapt to your internal software. We have weekly and monthly calls between our team leaders and your marketing lead to ensure smooth working. Our UK client relations team can also visit you for consultation.
  You can choose from a project-based cost model, wherein the costs will be fixed after determining the scope of work, or the more popular mode of FTE based costing – which helps you add and reduce your team size on the go.

Taking the guesswork out of sourcing high-quality, compliant data

  • Certified to BS10012:2017 – a standard on Personal Information Management System (PIMS) written in recognition of GDPR requirements
  • Experienced in delivering on strict SLAs and quality standards
  • A flexible and responsive resource
  • Add more resource to your team at any time, to cover work spikes/staff absences without delay
  • Available on UK or IST shift timings as required
  • Teams of marketing data specialists that work as a dedicated extension of your own staff force

Speak to us and see for yourself how we can help

Data Cleansing
We audit and cleanse existing customer and prospect lists, refining and enriching your data to eliminate unnecessary costs and improve ROI.
Compliance
We are certified to BS10012:2017 – a standard on Personal Information Management System (PIMS) written in recognition of GDPR requirements. We are also continually upgrading our systems and practices in line with changes in regulations, so you can have complete confidence in the data we supply.
New Targets
Using a combination of search techniques, we can source contact details that will increase your impact in current markets, or take your business into new segments altogether. Target searches can include level of seniority, job function, industry sector and geography.
Monitoring
We watch the web 24/7, and monitor more than 100,000 sites for changes to keep data feeds current. We also monitor email bounce backs and use that intel to continuously update databases and improve ROI.
Merit’s technology-led approach helps us enhance the performance of data and marketing.
The Economist

Clients include