Marketing Ops

Marketing Automation

As a trusted partner to some of the UK’s leading publishing houses, we have helped launch more than 3,000 successful automated marketing campaigns.

Our skilled technicians can streamline your routine digital marketing operations, working as a true extension of your team, leaving you free to concentrate on more strategic issues.

Our experience spans a variety of platforms including Eloqua, Marketo, Pardot, Salesforce Marketing Cloud, Silverpop, and Mail Chimp.

Frequently asked questions when it comes to outsourcing Marketing Automation

  Merit is a UK owned business with western expat management, who oversee the account and project management at our offshore locations. Your team can work a shift time to match your office hours. Our teams have experience using workflow management tools and can easily adapt to your internal software. We have weekly and monthly calls between our team leaders and your marketing lead to ensure smooth working. Our UK client relations team can also visit you for consultation.
  Yes. We discuss your objectives and brainstorm with you on the best solutions. Depending on complexity of requirement, we can arrange for a face to face discussion or half day sessions to work on the best possible solution.
  You can choose from a project-based cost model, wherein the costs will be fixed after determining the scope of work, or the more popular mode of FTE based costing – which helps you add and reduce your team size on the go.
  Yes. At Merit, you have the flexibility to adjust your team size as per your requirements. Often our clients increase the team size during the holiday season or times of peak work to ensure that there is no overload for their team or compromise on quality. We would require a minimum notice of four weeks to ensure we are able to scale resources up or down.


We have launched more than 3,000 campaigns over many years and are experienced in delivering on strict SLAs and quality standards. We keep up to date with all the latest technical and legal developments, so your campaigns are as effective as possible and comply with GDPR.


We design and deliver platforms designed specifically to meet your particular marketing needs, both now and as they develop over time. Workload is no longer an issue because our team can expand or contract without delay to meet fluctuations in demand.


We carry out rigorous and structured quality checks and process verification before launch so there will be no last minute hitches.


We provide regular performance reports and full visibility, while a dedicated team manager will oversee the ‘day-to-day’ tasks and detail. This means you’ll know exactly how well campaigns are working and can respond immediately to market changes.

Speak to us and see for yourself how we can help

Mail Chimp
Merit works over and above what we ask of them. They really are an extension of our business.

Clients include