Thought GDPR would put an end to data prospecting? Think again!

Published on: Friday, 24th May 2019

By Daniel Dennis, Marketing Data Specialist

As we approach the first anniversary of GDPR data regulations coming into force, I wanted to share some insight that I think paints an interesting picture of the legislation’s impact.

This year to date, we at Merit have experienced an increase in requests for data to support outreach activity for world-leading events and marketing campaigns. In the first four months of the year alone, we’ve recorded a 19% increase in orders, compared to the same time period last year.

To give an insight into the scale of the work taking place, we’ve researched, sourced and delivered more than one million lines of precision-targeted, GDPR-compliant data since the law was introduced. And each one of those lines represents a rich opportunity: a potential delegate, a prospective customer or a possible new business contact.

It seems that, rather than sounding the death knell for data-led campaigns, GDPR has instead precipitated a change in procedures, whereby companies are selecting a trusted and compliant data partner, rather attempting to interpret the intricacies of complex legislation in-house.

And when I say ‘partner’, I mean just that. We’re not just a ‘data search engine’; we work closely with clients from the outset, developing a detailed brief to ensure precision targeting.

We ensure all data is GDPR compliant – which is how we attained BS10012:2017 standard – and we also delve deep into data on a granular level to make sure it will work hard for the client. After all, there’s no point in the data being compliant if it is not also relevant, robust and results-focused.

To find out more about how we can amplify your digital campaigns – from prospect sourcing through to lead nurturing and data visualisation – please get in touch: daniel.dennis@meritgroup.co.uk / 07375 425 732