Marketo Specialist

Description

The Marketo  Specialist will be responsible for the setup of multi-channel campaigns in Marketo, as well as the creation of performance reports in collaboration with offshore clients. The Marketo Specialist will work closely with the Team lead & internal stakeholders to ensure timely delivery of projects, quality control, and campaign effectiveness initiatives.

Duties and responsibilities

  • Interaction with clients to review understanding and act on campaign briefs.
  • Build customer segments and applying suppression rules as required.
  • Build multi-channel marketing campaigns.
  • Creation of performance reports on campaign and assets for all campaigns.
  • Performing AB tests on assets and implementation of best practices.
  • Creation of templates for Emails, Landing pages, and forms.
  • Program building for backend processing tasks as required.

Qualifications 

Minimum Qualifications

  • Bachelor’s degree (Marketing or Commerce Preferred)
  • Professional proficiency in English.
  • 2+ years’ experience using Marketo / Similar Marketing automation tools
  • Focus on quality and have excellent attention to detail
  • Organized, methodical and process-driven, demonstrating a drive to improve internal processes whenever possible
  • Background in (or strong understanding of) Marketing concepts & CRM
  • Experience in creation of campaigns, assets (Emails, Landing pages & Forms) and set up of basic system integrations and components.
  • Performance report creations

Preferred Qualifications

  • Experience in multiple Marketing Automation tools such as or similar too: Marketo, Eloqua, Salesforce Marketing Cloud, Pardot, Unica, etc.
  • Software certification: Marketo Certified Expert – (attained within the past 2 years)
  • HTML, CSS, and SQL coding expertise
  • Image editing expertise in Photoshop or similar software solutions

Additional Information

  • Location: Mumbai
  • Working hours: 9 hours, Monday to Friday (Indian / UK shift)

Mumbai

Full time

IT


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LEARNING & DEVELOPMENT

Merit takes pride in offering extensive inhouse training programmes focused on developing employees for career progression – including specific competence in technology and processes, as well as interpersonal skills.

From intense ‘finishing schools’ that shape the next generation of team leaders to internal training and placement programs that identify and train staff with potential in tech to help them reach their potential, we are committed to bringing the best out of the individuals that make up Merit.