The Changing Role of the Marketing Leader
Merit hosts round-table discussions every 3 to 4 months on an invitation only basis – bringing together clients and their peers to discuss the most pressing strategic issues.
The discussion points for the previous CMO round-table were:
- How is the role of the marketing leader changing?
- What are a marketing leader’s top priorities for the coming 12 months to gain the best ROI from tech and data? How will this change over the next 3 years?
- What are the core strategic marketing KPIs? What is the best way to measure and report on these?
- How do we gain and maintain senior stakeholder support for significant investment in ‘best in class’ marketing technology tools and automated campaigns?
- The new GDPR and ePrivacy regulations: what are our key challenges and opportunities?