Database Building & Data Mining
Merit builds marketing databases by consolidating various data sources into a single usable repository.
We also data-mine, consolidate, de-dupe, and validate data into a single effective database for use in marketing campaigns.
Data is mined from purchased lists, coupon replies, conference attendance lists, web research, directories; from scanning newspapers, trade journals, and periodicals in various sectors.
Company & Contact Profiling
Merit staff undertakes confirmation of contact details and profiling to ensure that direct marketing efforts return a higher yield.
High quality and well qualified data means stronger leads; this results in more confident telemarketing teams.
Coupon Processing
PAF-enhanced software systems and OCR solutions aid the rapid processing of coupons, competition entries, and product promotion returns.
Secure data handling is provided by vetted staff using secure FTP sites and encrypted solutions.
High-speed scanning and smart recognition technology expedite collection, capture, and availability of coupon returns.
This service is ideal for sectors receiving high volumes of coupons or vouchers by mail, e.g., publishing, mail order, utility, telecom, credit card providers, and charities.
Data Processing
An experienced data processing team processes application forms, surveys, and research documents for companies, charities, universities and public sector organisations.