How to be Resourceful to Drive Marketing Performance

How to be Resourceful to Drive Marketing Performance

Marketing leaders and their teams are under great pressure. They have to create winning strategies, manage ongoing marketing activity across numerous channels, often juggle multiple brands and products and cope with rapid changes in consumer behaviour, technology and worldwide competition.

No wonder many marketers feel overwhelmed with their weekly tasks and unable to see the wood for the trees. On 23 September 2016, Lawrence Mitchell, Global Marketing Director for RBI, ran a workshop at the PPA offices with Merit, bringing together marketing heads from a range of organisations to share ideas and best practice.

Over the morning, the group identified five principles enabling marketers to be more resourceful, and achieve more with less….

  1. Be customer focussed
  2. Adopt a test and learn mind-set
  3. Build an extended team
  4. Use technology well
  5. Invest in self and team development

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