Marketing databases have traditionally been viewed as a purely functional resource – a mass of static data to draw upon when designing campaigns and communicating with customers and potential leads.
But modern B2B media companies are realising the benefits and impressive ROI that can be achieved when a strategic approach is taken to the building and maintenance of marketing databases.
Merit’s new guide outlines the mindset and approach needed for a strategic approach to marketing databases – to directly impact your organisation’s performance and brand equity.
The following themes are covered in this guide:
To access the full guide please complete the resource download form.