Growing Data & Intelligence Products


REPORT: Growing Data and Intelligence Products

Smart B2B media and information businesses are investing in intelligence products for sustainable growth that can be easily extended worldwide.

These data and intelligence products package data and apply editorial insight to create a highly valuable subscription product that appeals to targeted audiences. It is clear that premium intelligence products are one of the best routes for an organisation to grow repeatable, scalable and sustainable revenues – and the overall value of their business.

The report available to download outlines the five pillars of successful data and intelligence products:

  1. Product Development
  2. Organisation and Team
  3. Marketing and Sales
  4. Additional Products and Services
  5. Strategic Development

Featured in the report are organisations that are currently in the growth and development phase of their data and intelligence products. Interviewed B2B media and information businesses and membership organisations include Euromoney, Centaur, IET, RICS, AROQ, Plexus and Briefing Media.

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