Resources

Intelligence/Data products: your route to growth

Insightful, timely and accurate data is at the core of successful business strategy. This guide helps organisations build and refine world class intelligence products – allowing them to provide tools that become an integral and indispensable part of their clients’ decision making processes.

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B2B Marketing Database: How-to Guide

Having an effective marketing database is essential for success. In this ‘How To’ guide, we outline some recommended approaches in five focused areas – to ensure your marketing database is ‘fit for purpose’ to run marketing campaigns delivering a strong ROI.

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Intelligence Products

The data that Merit provides underpins some of the world’s most respected intelligence and information products. Merit’s unique combination of technology-driven tools and telephone-based research enables constant monitoring and high volume collection of high quality data to feed in to our clients’ data products.

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Marketing Data

With a focus on your specific target audience and data requirements, we use our unique technology-driven capabilities to create high performance marketing databases for our clients.

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Software Development

Building a bespoke software solution, while also driving efficiencies, is an excellent way to gain a competitive advantage and add value to your business. Over the past 10 years Merit have built and managed numerous tailored software applications for leading international organisations such as Reed Business Information, Informa and Ascential…

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Marketing Automation

Merit can deliver your marketing automation programmes. Merit’s highly skilled marketing automation experts deliver a flexible, reliable and cost-effective service to set up and manage marketing automation programmes. We use tools such as Marketo, Eloqua, Pardot and Mailchimp in the best way possible to optimise and integrate digital marketing campaigns for efficient and effective…

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Software Development: How CTOs Can Solve the Talent Crisis

This guide examines how a strategic approach to hiring external software development support can bring more innovation, stability and long-term continuity to software projects than in-house solutions can offer.

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The GDPR – a B2B perspective

On 3 March 2017, Duncan Smith, Head of iCompli, gave an important briefing to B2B media businesses based in the UK. He provided an update on the legislation and how it is likely to be implemented, as well as an action list of the most important things to do in 2017 to ensure your company is ready.

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Merit’s guidance to B2B organisations on becoming GDPR compliant

The UK government has confirmed that the new EU General Data Protection Regulation (GDPR) will be enforced, in full, by the UK’s Information Commissioner’s Office. Most organisations now have a dedicated GDPR Compliance Project underway to be ready for the deadline of 25 May 2018, when the new regulations will start being enforced.

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Spotlight Article: Software development, blending in-house and partner talent – Peter Houston; The Media Briefing

Software development, blending in-house and partner talent Peter Houston, Editor-at-Large of The Media Briefing, speaks to Con Conlon, CEO of Merit about the blended model that many media CTOs are now deploying in order to meet the rising demand for purpose built solutions. Cornelius Conlon CEO, Merit Group The challenges of enterprise software development have … Continue reading Spotlight Article: Software development, blending in-house and partner talent – Peter Houston; The Media Briefing

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Growing Data & Intelligence Products

Smart B2B media and information businesses are investing in intelligence products for sustainable growth that can be easily extended worldwide. This report outlines the five pillars of successful data and intelligence products.

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How to be Resourceful to Drive Marketing Performance

On 23 September 2016, Lawrence Mitchell (Global Marketing Director, RBI) led a breakfast briefing focusing on resourcefulness as a driver of marketing performance. This event, attended by 30 senior marketers, included an inspiring presentation by Lawrence, followed by a group discussion about the important areas for resourceful marketing planning and delivery. The key ‘takeaways’ from this session are captured in this report.

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Merit’s Software Development Brochure

Could you be developing better software and systems more cost-effectively? Finding an efficient model for developing customised technology for your organisation or your clients can be a challenge.  For many mid-size UK organisations, low-cost off-shore development is perceived as too risky, can be frustrating, and often fails to give a decent return on investment. Merit … Continue reading Merit’s Software Development Brochure

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HSJ Intelligence: Building New, High-Value, Subscription Businesses

The shift towards a paid subscriptions model, based on unique and valuable content, has accelerated over the past few years. Developing paid-for content continues to look like the best option for long term growth. So increased investment in developing and improving intelligence and data products is becoming the norm. Andy Baker led a very well … Continue reading HSJ Intelligence: Building New, High-Value, Subscription Businesses

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Building Intelligent Data Products – 6 Keys to Success

‘Building Intelligent Data Products – 6 Keys to Success’ is a detailed article about how several companies have made use of 6 specific factors to build successful Intelligent Data Products.

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Impactful Data vs Big Data

‘Impactful Data vs Big Data’ stresses the difficulties most firms face today with Big Data in terms of size and cost and how Impactful Data can be a solution for most firms.

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Merit’s Services Brochure

This brochure provides an insight into what Merit can do for you as a company. With over 10 years of data gathering experience for B2B businesses, Merit has become a global leader in delivering exactly the data our clients need, when and how they need it.

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FEB – How to Build an Intelligence or Data Product

On 2 October 2015, Vaughan Evans, Director of FEB Digital, alongside Con Conlon, CEO of Merit, presented to 60+ attendees on How to Build a Successful Intelligence or Data Product. To understand the value of data products download the e-book by filling out the form.

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