Duncan Smith, expert in data privacy, information and marketing law, accompanied by a panel of industry experts will deliver an important marketing database briefing specifically for B2B businesses based in the UK.Areas of discussion will include:
Duncan Smith, expert in privacy, information and marketing law, will give an important briefing, specifically for B2B media businesses based in the UK covering:
Lawrence Mitchell is Global Marketing Director of RBI. A large part of his career has been focused on driving positive change in corporate environments.
Having driven the successful marketing transformation of RBI from a traditional magazine publisher to a modern data and analytics business, Lawrence knows a thing or two about building cross-functional teams, introducing and scaling new marketing technology, setting and accomplishing big goals.
Lawrence will be sharing his knowledge on how to be a resourceful marketing leader and will lead a discussion involving a select group of attendees.
HSJ Intelligence is one of most successful B2B intelligence product launches in recent years, winning numerous highly regarded awards in 2015. Andy Baker, Managing Director of Plexus’ Public Sector businesses, led the launch of HSJi as a key part of transforming the business from one reliant on advertising to paid content, from individual to enterprise-level subscriptions, and from a business defined by its platforms (‘magazine’) to one defined by what it delivers (‘intelligence’).
The New General EU Data Protection Legislation: How to prepare for the coming change and ensure your business is not in breach of the new laws.
Your life is data driven B2B marketing – what do you need to know about the new General Data Protection Regulation? How will your day-to-day ‘life’ change as a result of the new legislation and what (if anything) should you start doing today to prepare for those changes?
Breakfast Briefing Programme:
Free to attend