Meritgroup has been offering ABC governed VFD (Verification of Free Distribution) services since Jan 2006. The company is one of the leading providers of this service, dealing will almost all of the UK’s large regional publishers
Highlights of this service are:
Experienced and trained agents (ABC trainers) dedicated to either back checking or bracketing.
Stronger reporting modules with provision of bracketing and disallowance reports illustrating our approach, disallowance logic and efforts dedicated to saving copies.
A huge telephone database to help our clients meet all ABC regulations (25% of telephone numbers on each title, 3% of numbers on each round etc).
A professional and standardised software solution making ABC audits easier to handle; all reports are maintained on ftp sites enabling ABC to conduct a significant part of the audit remotely.
As a standard part of the service, we undertake investigation of negative replies and determine the extent of non-delivery.
Reports show every round where copies have been disallowed, all call attempts made in order to save copies and logic behind the calculation of disallowed copies.
Highlights of this service are:
Experienced and trained agents (ABC trainers) dedicated to either back checking or bracketing. Stronger reporting modules with provision of bracketing and disallowance reports illustrating our approach, disallowance logic and efforts dedicated to saving copies. A huge telephone database to help our clients meet all ABC regulations (25% of telephone numbers on each title, 3% of numbers on each round etc).A professional and standardised software solution making ABC audits easier to handle; all reports are maintained on ftp sites enabling ABC to conduct a significant part of the audit remotely.As a standard part of the service, we undertake investigation of negative replies and determine the extent of non-delivery.Reports show every round where copies have been disallowed, all call attempts made in order to save copies and logic behind the calculation of disallowed copies. We also offer ad-hoc household delivery research, on a non-ABC governed basis, where once-off or infrequent research is required on specific products or specific areas.
Our delivery research service offers many advantages:
By Merit undertaking research and bracketing, key admin staff can be allocated to more productive duties.
ABC governed research is conducted according to a standard methodology across all titles.
Well trained staff on bracketing and ABC rules, demonstrate strong logic in disallowing or discounting distribution
Clear and detailed reporting ensuring easy and successful ABC audit.
We can deliver cost savings of c30 - 35% from our offshore base but with excellent quality and reduced risk by using UK managers.
We only charge for connected calls (Yes, No and Don’t Know responses); No charge for No Reply, Answer Machines, Engaged Tone.
Our ‘per call’ cost is complete cost with no additional or hidden charges for reports and management fees.
Our delivery research service offers many advantages:
By Merit undertaking research and bracketing, key admin staff can be allocated to more productive duties.ABC governed research is conducted according to a standard methodology across all titles. Well trained staff on bracketing and ABC rules, demonstrate strong logic in disallowing or discounting distribution Clear and detailed reporting ensuring easy and successful ABC audit.We can deliver cost savings of c30 - 35% from our offshore base but with excellent quality and reduced risk by using UK managers. We only charge for connected calls (Yes, No and Don’t Know responses); No charge for No Reply, Answer Machines, Engaged Tone.Our ‘per call’ cost is complete cost with no additional or hidden charges for reports and management fees.
